Hospitality
Sample Links Below
JJLeo Positioning Commentary
This proposed messaging aims to speak to a savvy 25-45 age group who can spend $1k+ per night, and who is probably bored with overused “luxury” jargon. These are people looking for something interesting and different from an upscale lifestyle. Potentially they seek an escape from their high-stress habits. Bardessono is their answer. The Bardessono imagery shows the unique, the trendy and the feel of the property. So, the copy should bring them personally into the experience emotively and intellectually. That said, we are proposing a modern, somewhat edgy style that speaks from a high level on the home page, entices the reader to explore the details on the interior pages where relevant – and place their reservation.
Additional Hotel Samples
Courtyard Florida Keys
Bardessono
JW Marriott Chicago
Chardonnay Lodge
a luxury Napa Valley
hotel and spa experience
unlike any other
Instinctively Exceptional
Bardessono, where earth meets sky, people meet souls, and function meets form. Here, you can breathe deeply and be with nature’s clarity. Couples come to rejuvenate, friends come to strengthen the bond, and animal companions come along to enhance your time. This is your place to spa, to walk gardens, to immerse in views and to taste the wine. Experience Bardessono.
ROOFTOP POOL ECLECTIC GARDENS B SPA
FIELD-TO-FORK EATS ARTFUL COCKTAILS
Unpack, Unplug & Unwind
Sleep deeply as never before and wake in a place that finally feels right. Here is your digital detox. Contemporary in style and energy, your comfort is certain, and your mood is easy. Your place in Bardessono blends clean lines with the complexity and simplicity of nature.
Lucy restaurant and bar
Field-to-fork and far from ordinary
Excite your palate. Indulge your senses. Lucy’s dining experience is a rare find of sight, texture, aroma and taste. Day after day, ideas for unique eats come from our gardens. And light-heartedness flows freely from drink. You’ll love Lucy.
Do What You Love
Living Bardessono means doing the things you love. Here you connect with like-minds, passionate about art, culture, and possibilities. Easily walk to wineries, bike along vineyards, shop the marketplace, celebrate the festivals, and taste life.
B Spa
Tranquility of mind, body and soul come only from the clarity of nature, and from B Spa.
An overwhelming that’s so good.
B Spa lifts you up.
More Experiential Writing for the Travel Industry:
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